Impacts and 8 Marketing Strategies for Small Business that Suffered from Covid-19
The World Health Organisation has stated the COVID 19 or coronavirus, a pandemic. It’s an unresolved time with several unknowns. We don’t have all the solutions, but there are some pieces of advice for small businesses that may have experienced and still experiencing shifts in their businesses. Everyone has been affected by the coronavirus pandemic, […]
8 Influencer Marketing Tips for Small Businesses
Most of us hold the perception that influencer marketing is something that is mainly for larger businesses. Ultimately, social media influencers who are on top such as Kim Kardashian can even charge huge amounts of money for one Instagram story. No doubt that expenditure of this type can’t be often afforded by small businesses, and at times […]
5-Step Digital Maturity for Small Businesses in 2021
There is a great deal of buzz revolving around digital maturity recently, and that is for very good reason. Digital maturity supplies organizations with planned advantages over opponents because it permits them to maintain and attract top candidates, also it permits them to be stronger and more flexible against both technical and market trend disorders. […]
6 Step Automation Process for Small Businesses
Automation is now a necessity for marketing and bigger business, credit goes to a new variety of full-grown technology that is available for each one to use. As of now, all sorts of brands can generate automated processes of their own to convert their businesses into a more efficient, productive, and – most importantly – […]
Why Millennials Switching to Entrepreneurship from Traditional Working
Today entrepreneurship is more lucrative and challenging both. In this age of digitization where the global economy is led by entrepreneurs like Steve Jobs, Dhirubhai Ambani, Azim Premji, and more, many millennials are preparing to enter this market. More than 6 million audiences across the world are gathered in shows like Shark Tank, a multi-Emmy Award-winning entrepreneurial-themed […]
The Dos and Don’ts of Cyber Security Steps to Protect Your Business
Business safety is no more something good to have; it is a necessity. In today’s world businesses need to acquire an increased level of awareness of safety for the sake of protecting themselves from cyber-attacks. Securing your business has much to do with network security best practices, firewalls, antivirus software, and more. But frequently, keeping […]
Why Entrepreneurship is Important Today
The term “Entrepreneur” seems to be in all genres of industries and has vividly different backgrounds. Some work tirelessly on a product that they believe in while others build personal brands. Anyone can convert entrepreneurship into a functional business as many people refer to it as “innovation”, “passionate”, “trailblazing”, “problem-solving” and much more. These are […]
How Pandemic has Impacted Indian Women Entrepreneurs?
Women entrepreneurs have been a major segment of the economy. Many women have established various small businesses i.e. traditional handicrafts, food, and packaging online that supported artisans in rural Karnataka. After quite some struggle, they had a decent number of orders and have been looking forward to advancing the manufacturing equipment and scale the effect […]
4 Reasons Businesses need Multi-Factor Authentication (MFA) against Data Theft
Traditional passwords are cracked too easily nowadays. Hackers have tried a lot of different measures to steal the credentials and gain unauthorized access to private accounts by spear-phishing and pharming as well. According to Microsoft engineers in March 2020, there could have been a blockage by a multi-factor authentication solution (MFA) for 99.9% of the […]
Lessons to Learn from Failure as an Entrepreneur
There are multiple variables in business that we need to learn to roll with punches and we find those variables double in size and frequency as entrepreneurs. Failing is inevitable in life and everyone fails at something or the other. Steve Jobs was rejected by many companies, Einstein was an awful student. Other famous personalities […]